Rubbermaid Press Releases

Rubbermaid® Chills Consumer Concerns with New Ice Chest

New DuraChill? Cooler Features Extended Performance, Increased Can Capacity and Convenience

HUNTERSVILLE, N.C. (March 3, 2008) - The new Rubbermaid 75-Quart DuraChill? Ice Chest combines best-in-class performance, can capacity and wheeled convenience to provide consumers with the ultimate cooler for any activity. With the ability to easily transport and keep contents cold for up to six days, the Rubbermaid DuraChill Ice Chest will help consumers enjoy picnics, entertaining at home, camping, tailgating, road trips, fishing and many of America's other favorite pastimes.
The Rubbermaid DuraChill Ice Chest is the only mobile 75-quart cooler with the capacity to hold and keep cold 130 12-ounce cans plus ice for five or six days at 90 degrees Fahrenheit, depending on model. The durable, rugged wheels and extended tow handle with ergonomic grip allow consumers to transport a fully loaded DuraChill Ice Chest over the most difficult surfaces. The DuraChill Ice Chest also features an odor and stain resistant interior, split lid with six cup holders and comfort grip side swing handles.
"Rubbermaid has a track record for being at the forefront of cooler designs that meet very specific consumer needs," said Gino Biondi, vice president of marketing for Rubbermaid. "Over the years, Rubbermaid has introduced the first extended performance coolers, telescoping tow handle and four-wheeled ice chest. Today, we know that more than 50 percent of consumers want coolers that keep items colder longer and are easy to move, so we incorporated multiple Rubbermaid innovations into the DuraChill Ice Chest. Its consumer-friendly design ensures that regardless of the activity, food and beverages will always be cold."
The Rubbermaid DuraChill Ice Chest, which is blue with a white lid, is available with a 5-day performance claim and 6-day performance claim in prices ranging from $42.99 to $46.99. The 5-day DuraChill Ice Chest can be purchased at Wal-Mart, K-Mart, Sears and The Home Depot, and the 6-Day DuraChill Ice Chest is available at Sam's Club.
About Rubbermaid:
Rubbermaid is a leader in developing high-quality, innovative storage and organization solutions for the home, business and outdoors - making everyday life easier. Widely recognized and trusted, Rubbermaid designs and manufactures a full line of consumer and commercial food storage containers and beverage dispensers, as well as products to store goods and keep homes, closets, garages and outdoor living space clean and organized. Rubbermaid ( is a Newell Rubbermaid company.