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New Rubbermaid® Web Site Empowers Consumers to Get Their Homes in Order
Enhanced Online Tool Offers Organization Tips, Trends and Testimonials
 
HUNTERSVILLE, N.C. (Nov., 2, 2009) – Rubbermaid is teaching consumers how to get their homes in order with a click of a mouse at its redesigned Web site, www.rubbermaid.com. The Web site provides consumers with a wide variety of organizational advice including tips and solutions, reviews, Q&A sections and blog postings detailing personal experiences with many trends, products and organization challenges. According to Experian Simmons, 84.4 million women use the Internet regularly and use it as their primary source for research and information, making the revised features of the new Rubbermaid Web site even more beneficial to women trying to organize their homes. 

“The new Rubbermaid Web site was redesigned to help people organize their homes, removing the frustration and lost time created by disorganization, so they can have more time to do what they enjoy. Its interactive capabilities include blog links for real world stories about solving organization issues and the ability for consumers to review and rate products,” stated Steve Pawl, vice president of marketing for Rubbermaid. “There are tips and solutions to address a wide variety of the typical consumer’s organizational needs, making it much easier for them to get their homes in order.” 
Rubbermaid.com is organized by “All Spaces,” “What’s New,” “Kitchen,” “Closet,” “Garage,” and “All Products” with “Tips & Solutions,” “Your Reviews,” “Best in Blog,” “Top Rated Products,” and “Design Tools” available at the bottom of the home page.

“Consumers are turning to the Internet more than ever for information to make critical decisions on everything from buying a car to de-cluttering a garage,” said Jim Deitzel, manager of eMarketing for Rubbermaid. “With this growing dependency on the Internet, it’s critical that Web site content is constantly updated and fresh, which is exactly how we’ve enhanced Rubbermaid.com. The tips, trends, products, projects and testimonials on the Web site will allow consumers to address any home organization challenge.”

“All Spaces” provides organization information specific to different areas of the home, including the kitchen, closet and garage. Each space also features useful tips that are updated regularly to give consumers new ideas and advice about how to organize this space in their home, as well as links to stories on the Rubbermaid blog relative to those areas.

“What’s New” highlights new tips as well as seasonal organization articles, while “Kitchen,” “Closet,” “Garage,” and “All Products” allows consumers to quickly access articles, tips, products and blog entries specific to the spaces they are most interested in organizing. On “All Products” consumers also have the opportunity to see the full offering from Rubbermaid and purchase items directly from Rubbermaid.com.

The “Best in Blog” section features the Rubbermaid blog, Adventures in Organization, http://blog.rubbermaid.com, which provides real life organization insights and stories from industry experts as well as feedback from consumers. The content and advice provides consumers with tips that will assist them in addressing their most challenging organization issues.

The “Tips & Solutions” section provides articles on everything from seasonal solutions for arranging holiday clutter to step-by-step advice on how to make managing a household easier through organizing your life and home. The “Your Reviews” section allows consumers to post real reviews and rate Rubbermaid products for other consumers to gain from their experiences, which then corresponds with the “Top Rated Products” section. The “Design Tools” allows consumers to design their own closet with Rubbermaid Configurations®, or create their own garage organization plan with FastTrack®.
For more information on the new Web site, visit www.rubbermaid.com.

About Rubbermaid
Rubbermaid is a leader in developing high-quality, innovative storage and organization solutions for the home, business and outdoors – making everyday life easier. Widely recognized and  trusted, Rubbermaid designs and manufactures a full line of consumer and commercial food storage containers and beverage dispensers, as well products to store goods and keep homes, closets, garages and outdoor living space clean and organized. Rubbermaid (www.rubbermaid.com) is a part of Newell Rubbermaid’s global portfolio of brands.