Huntersville, N.C. February 12, 2007 – The average American owns 15 or more food storage containers, many of which eventually lose their lids, get damaged or become stained. In a recent study, 71 percent of consumers said they are routinely unable to find a lid to match their container while another 52 percent had lost the lids completely. Other research identifies staining as the #1 reason that food storage containers are discarded. Rubbermaid is helping consumers to overcome all these food storage challenges with its new Premier line of food storage containers
Rubbermaid Premier is making "lost lids" a thing of the past with its patented Easy Find Lid design that allows the lids to snap to the bottom of the containers for storage, so the right lid is always at hand. Each lid fits multiple sizes of containers, and lids and bases nest inside one another to free up even more coveted kitchen cabinet space.
Lost lids are not the only challenge consumers face. Often, consumers are forced to throw containers away because they become stained, cracked or warped. Rubbermaid Premier washes crystal clean with no leftover stains or odors, even after reheating tomato based products like chili or spaghetti sauce. Unlike most food storage products, Rubbermaid Premier's durable, shatterproof base will not warp or crack over time. In addition, Premier utilizes Flex & Seal lid technology, which not only locks in freshness but also remains easy to seal and remove.
Rubbermaid Premier containers come in six different sizes from 1.25 cups to 14 cups, prices ranging from $2.49 to $8.99, and feature clear bases and black rimmed lids. The bases and lids are microwave, dishwasher and freezer safe and are guaranteed for life. The Premier line is available at mass and grocery retailers in April.
Rubbermaid is a leader in developing high-quality, innovative storage and organization solutions for the home, business and outdoors - making everyday life easier. Widely recognized and trusted, Rubbermaid designs and manufactures a full line of consumer and commercial food storage containers and beverage dispensers, as well as products to store goods and keep homes, closets, garages and outdoor living space clean and organized. Rubbermaid (www.rubbermaid.com
) is a Newell Rubbermaid company.