HUNTERSVILLE, N.C. (Jan. 18, 2008) – Americans throw away more than 27 billion pounds of produce they buy annually simply because it has spoiled, according to the United States Department of Agriculture. This translates into almost $250 worth of spoiled fruits and vegetables Americans throw away each year per capita1. New Rubbermaid Produce Saver™
food storage containers allow consumers to reduce food waste, save money and live healthier lives by keeping produce fresh up to 33 percent longer than traditional containers.
Rubbermaid® Produce Saver utilizes unique features to combat the two factors that age produce quickly — moisture and lack of oxygen. Produce Saver is designed with a vented lid that allows the produce to breathe and a tray that elevates food out of moisture. These containers come in three different sizes including 2 cups, 5 cups and 14 cups, and feature clear bases with green lids and trays. Produce Saver is microwave, dishwasher and freezer safe, and features Easy-Find Lids™ technology that allows lids and trays to snap to bases to maximize kitchen storage. The complete line is available at mass retailers and grocery stores in April at prices ranging from $2.99 to $6.99.
"Based on consumer insights, we understand people’s aggravation with throwing away spoiled produce only days after buying it," said Steve Pawl, vice president of marketing for Rubbermaid. "In fact, almost half of the fruits and vegetables harvested each year in the United States are lost to spoilage. We’ve designed the Rubbermaid Produce Saver as a simple and affordable solution to maximize the life of produce and also allow easy cabinet organization."
In addition to Produce Saver, Rubbermaid is introducing new Easy-Find Lids containers
that allow consumers to easily store and organize their food storage containers in kitchen cabinets. Rubbermaid has taken a design that allows the lids to snap to the bottom of the containers and each other and applied it to Easy-Find Lids food storage containers. With 71 percent of consumers routinely unable to find a lid to match their container and another 52 percent who lose the lids completely, Easy-Find Lids containers are a solution to a challenge consumers face on a daily basis. Rubbermaid Easy-Find Lids containers are the latest in a line of innovative food storage containers including Collapsibles, containers that fold to 1-inch to save space, and Premier, containers designed to lock in freshness, resist stains and store easily.
Rubbermaid Easy-Find Lid containers come in 10 different sizes from 1/2 cups to 2-1/2 gallons at prices ranging from $2.99 to $11.59. The containers feature clear bases and red lids that are microwave, dishwasher and freezer safe. The Easy-Find Lids line is available at mass retailers and grocery stores in April.
Rubbermaid is a leader in developing high-quality, innovative storage and organization solutions for the home, business and outdoors - making everyday life easier. Widely recognized and trusted, Rubbermaid designs and manufactures a full line of consumer and commercial food storage containers and beverage dispensers, as well as products to store goods and keep homes, closets, garages and outdoor living space clean and organized. Rubbermaid (www.rubbermaid.com
) is a Newell Rubbermaid company. "