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Rubbermaid Press Releases

New Rubbermaid® Lock-Its™ Revolutionize Brown Bag Lunches
HUNTERSVILLE, N.C. (March 13, 2009) — Of the 8.5 billion adult Americans who took a lunch to work last year, 93 percent were motivated by saving money. Consumers continue to be budget conscious in the face of a challenging economy, suggesting that the number of adult Americans brown-bagging lunch to work will increase in 2009. Fortunately, Rubbermaid is helping to make the brown-bag experience easier with its new line of Lock-Its food storage containers.
 
Rubbermaid Lock-Its food storage containers have four locking tabs and a built-in rubberized gasket to create an exceptionally secure seal that prevents spills and keeps food fresh. Available in 10 sizes ranging from 1 cup to 2 ½ gallons and including a divided container, Lock-Its make it convenient for consumers to pack and transport any lunch to work, including sandwiches, soup, salads and leftovers. Microwave, dishwasher and freezer safe, Lock-Its containers are available at mass retailers and grocery stores beginning in May for $1.99 to $14.99.

"Over the course of a year, a consumer can save a lot of money by packing lunch for work, and in this economy that can really create some financial relief," said Doug Marquardt, Rubbermaid food storage product manager. "Rubbermaid Lock-Its containers are designed with an extra secure lid seal to give consumers peace-of-mind that their soup won't spill and their sandwich and snacks will stay fresh, allowing them to save up to $10 they otherwise would have spent on fast food."

In addition to providing consumers with an extra secure seal, Lock-Its are the latest line of Rubbermaid food storage containers with the Easy Find Lids™ system that allows lids to snap to bases for easy kitchen cabinet storage and organization. Over 70 percent of consumers are routinely unable to find the lid that matches their containers and another 52 percent lose the lids completely.  Rubbermaid's Easy Find Lids system effectively solves this daily consumer problem, and new Lock-Its join the original line of Easy Find Lid containers, Premier™ containers and Produce Saver™ containers with Rubbermaid's patented storage and organization system.

Rubbermaid Easy Find Lid containers are recognized for durable clear bases and red lids that are microwave, dishwasher and freezer safe. Designed for everyday use, Easy Find Lid food storage containers come in 10 different sizes from ½ cups to 2 ½ gallons at prices ranging from $2.99 to $11.59.

Premier containers resist stains, maximize freshness and store easily in crystal-clear bases with black rimmed lids. The containers come in six different sizes from 1 ¼ cups to 14 cups ranging in price from $2.49 to $8.99. Premier containers are microwave, dishwasher and freezer safe and are guaranteed for life.

Produce Saver containers are designed with a vented lid that allows the produce to breathe and a tray that elevates food out of moisture. These containers come in three different sizes including 2 cups, 5 cups and 14 cups, and feature clear bases with green lids and trays. Produce Saver is microwave, dishwasher and freezer safe, and is available at prices ranging from $2.99 to $6.99.
 
 
About Rubbermaid:
Rubbermaid is a leader in developing high-quality, innovative storage and organization solutions for the home, business and outdoors - making everyday life easier. Widely recognized and trusted, Rubbermaid designs and manufactures a full line of consumer and commercial food storage containers and beverage dispensers, as well as products to store goods and keep homes, closets, garages and outdoor living space clean and organized. Rubbermaid (www.rubbermaid.com) is a Newell Rubbermaid company. "